TCL abandons plans to produce its first OLED televisions.


TCL announced the production of its first OLED TV at CES. It even committed to using Samsung Display’s QD-OLED panels, making it the third company to sell QD-OLED TV after Samsung and Sony. The Mini LED and QD-OLED would “both hold premium positions in TCL’s 2023 TV lineup,” according to the announcement. TCL also stated that this year it is “focused” on Mini LED. TCL did not announce any specific OLED TVs at CES, but did tease new Mini LED TVs, such as the 98-inch QM8, a 4K TV with over 2,300 local dimming zones. Chris Hamdorf, senior vice president of TCL North America, stated in TCL’s press release for CES 2023 that the company is looking to make larger screen sizes with Mini LED.

TCL claims to have sold over 25 million TVs in the last four years, all without offering consumers the most expensive, trendy, and premium option. Even last week’s Roku-branded TV announcement mentioned an OLED reference design for TV partners.

TCL intends to release an OLED TV eventually, but for some reason cannot commit to doing so this year. TCL is not giving up on the QLED dream. TCL hopes to continue selling LCD-LED TVs with quantum dots while also including QLEDs in its lineup. Several companies announced new OLED TVs at CES 2023 last week, with some claiming to use next-generation technology. TCL, on the other hand, has stated that it intends to be one of the last TV manufacturers.

Brighter options are expected in 2023 OLED and QD-OLED TVs, with highlights having the greatest impact. TCL, on the other hand, appears to be staying away from the growing OLED trend, opting for Mini LED as its premium Technology, which has the advantage of being brighter and typically less expensive. To claim a wider range of colours, QD-OLED employs a colour filter with quantum dots and a blue light source.